Life Through The Lens

More than a Photographer

Kevin Then is a dreamer and a photographic artist who specialises in evocative images in the pre-wedding photography industry. Born in Sarawak, Malaysia in 1978, Kevin has also lived in Singapore during his early teenage years and he moved to Johor, Peninsular Malaysia in 2006. He also co-founded one of Johor’s leading photography companies. With the use of pioneering digital techniques and the advantage of first medium format camera invented by Hasselblad, he quickly built up a worldwide client base and worked on many prestigious campaigns with brands like L’Oreal Paris, Shiseido Japan, FujiFilm and many global magazines including the official posters, teaser and website published images for the 2009 Hasselblad New Medium Format Camera launched in conjunction in 60 countries.

Within a short period of time, he had established a blooming fashion and wedding photography career as an international wedding photographer in 2008. Kevin Then won himself the first prestige award that changed his career forever, Hasselblad Master 2008. He strives to capture the spirit, and blur the lines separating different commercials and art. His photographs of people reveal a passionate understanding of his subjects.

He has won many international awards for his work, including Hasselblad Master of Photography Award, WPPI of America, The Royal photographic Society of England. Numerous magazine publishers such as Digital SLR international, DSLR Malaysia, Sister Magazine, Vouch Magazine, Bacarra Magazine, Backstage Magazines globally as well as many photographic publications, have featured his pictures, and he is the only Asian who has been appointed not once, but TWICE as the Ambassador of one of the oldest Swedish Camera manufacturer Hasselblad in history.

Reinventing Art & Stories

Kevin Then frequently reinvents his creative approach to his work, describing himself as a “lazy” photographer, to the extent that he always makes sure to be well-prepared for each project before the shoot in order to prevent for afterwork. In 2008, he pioneered the process of dynamic images into his wedding works, long before such techniques became popular on the Internet now. His work and his venture into photography is a continuation of his exploration of different genres of photography, and it struck a chord with the general public. His goal now and always is to use images to communicate with people all around.