Behind the Brand – Beverly B

‘Less is More’ is the new trend. Minimalist fashion is the way to go – note: Monochrome Hues, Edgy Cuts and Back-to-basic dressing. But that doesn’t mean that you have to dress safely. By now, most fashionistas would have heard the phrase “Own Your Style or Stay Naked”. The trending culture now is to go café-hopping and one café-cum-boutique that is not to be missed Bev C. Vouch spoke to Beverly B, one of the Co-Founders of Bev C, to talk about her inspirations, concept of style and life.

You could say Beverly’s fashion & music sense is out of the norm. Inspired by the Indie lifestyle, she has learnt not to blindly follow trends but find your own style instead. There is more to her than meets the eye. Besides fashion designing, this talented lady has also had experiences in doing makeup & hairstyling. Having chosen to start her career in Johor Bahru, this JB-born & bred entrepreneur started off with The Girl Next Door, a vintage fashion boutique. Reconstructuring preloved vintage outfits have given this self-taught fashion designer more insight when it comes to picking fabric and trends when designing her pieces for Bev C.

Bev C categorises under minimalist fashion, with black & white being the main colours and the clothes are asexual. Life itself is the biggest inspiration in designing each collection. Working in tandem with her partner Cally, the duo are able to complement each other’s differences to bring out the best of their brand. Every piece is limited – there are only 12 pieces per design, but multiple ways to wear each one. Each collection takes time to make from scratch – from designing, to manufacturing, to photographing and more. Expect more colours such as grey & blue and even classic styles like denim in coming collections! You can definitely say Bev C is one of the biggest influences in making waves in the local fashion scene.

Music. Fashion. Life. Just a few things that make an individual so similar, yet different. With predictions that the fashion & café scene in Johor will start to bloom, we can surely expect to see more from Bev C in the future. Be brave and step out of your comfort zone. To quote the words of Beverly, “Life is so boring, why not do something different?” Most importantly, find your hobby and passion, and you will live life more meaningfully!