The Success Story of Summit Shoes

SUMMIT Shoes’s success story is being built around the spirit of sharing and caring with a huge dose of emphasis on the right marketing strategy.

Ever since the day the company started it’s operation 29 years ago, the Johor based SUMMIT Shoes has always adopted the philosophy of being passionate about the brand and work, and having a heart for everybody involved in the business, from the customers to the employees; the suppliers to the other stakeholders.

And that’s where SUMMIT have excelled and emerged stronger with each passing year with the interest of the customers well taken care of and the welfare of the staff and other stake holders are provided for.

With the turnover tripling over the last few years, the company has extended a helping hand to the local business community and taken a serious look into the global environmental issue.

“We will continue to invest in our research and development works to ensure the right kind of quality footwear make it to our stores for the benefit of our consumers.”

Despite higher cost, SUMMIT insists in buying as much local made products and services as possible to ensure local business community benefited from the growth of the company at a time when many are looking overseas for cheaper manufacturing cost.

“Many people don’t realize how important it is to spend locally. If we keep buying from overseas it will mean lesser money to go around in the local business community, and eventually our business will be affected as the local people has less money to spend on our products”. That’s the philosophy at SUMMIT.

SUMMIT also turn to recycled packaging materials and the use of power saving LED lights in their showrooms as much as possible and encourage their suppliers turn toward using environmental friendly materials during the making of their products.

It is well known that SUMMIT has been the fashion leader in the local lady footwear market, choosing to invest in staying ahead of the fashion which means the company’s image and branding strategy works well.

“We will continue to invest in our research and development works to ensure the right kind of quality footwear make it to our stores for the benefit of our consumers.”

Naturally hard work and commitment has it’s rewards and SUMMIT Shoes is proud to announce that the company has been awarded “Asia Pacific Top Excellent Brand Award” by Global Business Magazine; the “Golden Bull Award 2011” by Nan Yang Siang Pau newspaper. And the company has been nominated “The Star Outstanding Business Award 2011” by Star the Newspaper too.

In Vouch, we believe SUMMIT, a Johor born lady footwear brand, will continue to rise and shine in the business arena and make Johoreans proud of it’s success.